
CREATING ENTRANCE
By identifying the pedestrian movement surrounded the site; multiple accesses connecting the building is introduced so that pedestrian users and visitors could enter the building from any direction.
Diagrams
POINT OF VIEW (INSIDE/OUTSIDE)
Main entrance located at the intersection of road jalan imbi and jalan sultan ismail enabke pedestrian users and road users to look directly into interior of building which could evokes their curiousness towards the building.
GATHERING POINT
Gathering point at atrium located at the intersection of several entrance point of the building as the center of attraction of the building. It also helps to disperse visitors upon their arrival into building and direct them to their favorite place. Atrium space is a flexible space where various activities, events and celebration could be held on to enhance the visitors’ experience. Atrium was located at the center of the building so that it is visible from every floor of the building. Besides, location of atrium enable people outside the building can view into the building.
OUTDOOR PLAZA
Outdoor plaza is introduced to make the building looks livelier along the pedestrian access and brings out the celebration within the building to outside.
ZONING
By providing the access into building, the rest floor area on site identified based on swot analysis. Services and loadings located at one point for ease of maintenance and accessibility.
Besides, drop off point located to lessen the impact of causing vehicular congestion as well. Building function such as commercial, eating outlets, hotel and gaming area are located close to each other so that visitors could experience all of the facilities within few steps
CREATING A SEAMLESS BUILDING CONNECTIVITY FROM ONE TO ANOTHER
Elevated pedestrian access and extended into the building itself, connecting Berjaya Times Square, Imbi Monorail, and Sungei Wang Plaza. Visitors could easily access into BBGA without crossing the busy street along Jalan Sultan Ismail and Jalan Imbi.
REDEFINING BUILDING FUNCTION
The building is not an ordinary commercial space or shopping mall. Visitors could treat BBGA as an urban tech park, as a game centre, as a short getaway from the city centre, as a competitive space for gamers, as 24 hours open entertainment hub within Golden Triangle of Kuala Lumpur City Centre, a place for holding major events within the city for people to celebrate and enjoy.
CIRCULATION WITHIN BUILDING
Building spaces close to each other so that visitors could experience all of the facilities within few steps. Circulation within building is diverse yet simple. Visitors able to reach other floor level using ramp, escalator, stairs and elevators which provided within the building. Besides, transparency from floor to floor enables visitors to observe another floor directly.
LOCATION OF SERVICE CORE
Ground floor of the building designed as a semi open public space. Visitors have freedom to go anywhere within the building. Service core of building consist of emergency fire staircase, passenger lift and other services.Distance from one service core to another does not exceed 45m which comply with UBBL and fire safety code. Angles and zigzagging walkways take visitors on an electrifying and interesting journey to other spaces of the building.
THE BUILDING FORM
The strong design of BBGA stands out from other building nearby, bringing attention to its important purpose.
COLOUR STUDY – EMOTION TRIGGER
Several colours are implied on building façade and interior spaces of the building in order to creating a joyful and energetic atmosphere, thus trigger the visitor’s emotion of excitement and happiness.







